3 Jun 2010

Marketing in the "Age of the Stream"

The window of attention or attention dashboard for the majority of the population has changed. You have probably sensed or observed this already. Yellow Pages, Radio, TV and Print Advertising are getting less effective, the way we found new clients 2 or 3 years ago don't work like they used to. It's because we are shifting into a new economy. Let me show you some sign posts.

March 2009 Neilsen Online releases a report that shows Social Networking has by passed eMail for time spent online.

August 2009 The Pew Centre for the People and the Press reports more people get thier new online than via newspapers.

March 2010 Hitwise shares the stats, Facebook passes Google for monthly traffic.

What does this mean for the average business person?

 

Your prospects and customers are more likely to ask their online peers for buying advice in your industry, then opening your email or finding your site via Google.

 

The window of attention has shifted. The changing attention dashboard has become a silent business killer.

There is some light on the horizon. A new economy demands a new approach to marketing and whenever a platform changes the balance of power is disturbed. For smart agile businesses this is an opportunity for you to pick up market share from your competitors. Chances are by the time they realise what has happened you will have out positioned them and you will be in a league of your own.

Listen!

Here is the summary.

  • New attention dashboards mean "If you are not in the stream you are not being seen".
  • Publishing a stream allows your prospects to get to know you before they buy from you and your existing customers to remember how awesome you are.
  • Publishing to the stream allows your prospects and clients to consume your content at their attention dashboard/s of choice.
  • A good stream positions you as an expert, makes your products and services more valuable to your clients and prospects, and let's people see inside your business.
  • Getting started publishing a stream is quite easy (I give you some simple tips at the end of the mini-podcast above.

In the the mini-podcast above I talk about setting up a Posterous blog if you would like more help with that see my FREE (no opt-in required) tutorial on setting up Posterous Blog. You can also read my supporting article How to Set Up Your Own Posterous 500 Pound Social Media Gorilla in Pam Brossman's Social Media Woman magazine.